The Internet Business Resources Kit: Everything You Need to Make Money Online

Book Description:

Written by Australia’s most experienced authority on small and medium business online.
This is a definitive, step by step guide on how to create a successful Internet business. The book reveals all the secrets to making money online and contains all the resources you need to get there. Includes business plan advise, guide and template.

Content

Part I


OVERVIEW OF SETTING UP YOUR INTERNET BUSINESS.
Who is this Kit Designed For?
What are you hoping to achieve?
GENERAL CONSIDERATIONS.
Is the Timing Right for an Internet Business in Your Area of Interest?
STEP 1. THE HARDWARE, SOFTWARE AND SERVICES YOU WILL NEED TO START AND RUN YOUR BUSINESS.
STEP 2. WHAT ARE YOU GOING TO SELL AND CAN YOU SELL WHAT YOU HAVE?
How to find a new product to sell
STEP 3. REGISTERING YOUR BUSINESS AND DOMAIN NAME.
Business Entry Point
Registering a Business Name
Registering a Company
   Email address and domain names.
What is a Domain Name?
What Domain Name Can I Register?
Where Can I Buy a Domain Name?
What Do I Need to Register an Australian Domain Name (.com.au)?
STEP 4. HOW TO ACCEPT MONEY ONLINE.
PLANNING THE INTERNET BUSINESS.
STEP 5. BUILDING YOUR WEBSITE

SETTING UP A MERCHANT ACCOUNT
Why Do I Need a Merchant Account?
Which Bank?
Payment Gateways
CONSTRUCT AND LAUNCH YOUR ONLINE BUSINESS. BUILDING YOUR WEBSITE
FREE WYSIWYG WEB PAGE EDITORS
IMAGE MANAGEMENT – 7 FREE PHOTO EDITORS
TOP 7 FREE PHOTO EDITORS FOR WINDOWS
FREE FTP CLIENTS.

FIVE STEPS TO ONLINE SUCCESS FOR SMALL AND MEDIUM BUSINESS
Take These Steps and Succeed! It works!
STEP 1: ESTABLISH YOUR PRODUCT IN A NICHE OR VERTICAL MARKET
Does Your Website Target a Particular Market?
STEP 2. YOUR UNIQUE SELLING PROPOSITION
What is a USP or Unique Selling Proposition?
Coming up with a Killer USP
Creating Your USP
Special Offers, Free Shipping, A Contest, Great Customer Support
Buyers Need to Feel They Can Trust You. You Can Assure Them With:
STEP 3: GETTING FOUND ON THE INTERNET
Get Ranked on the Search Engines
The Importance of Search Engine Optimisation and Promotion
Submission and Optimisation
Search Engine Placement & Positioning
Search Engine Marketing & Promotion:
Automatic Submission Software – Beware
So What is a Search Engine?
What is a directory?
The Top Search Engines:
Website Optimisation Basics
Keywords. Spiders and Crawlers
Keyword Selection
Counting Keywords
Get Your Keywords into the Title Tags
Creating Meta Tags
Extra Tips to Improve Your Ranking
Don’t expect quick results.
Analysing Your Position
Building Your Link Popularity
STEP 4: CUSTOMER ACQUISITION AND MANAGEMENT
Email Marketing and Customer Lists
Your Most Valuable email Asset: An In-house, Opt-in List
Make the Most from Your Email Campaign
OTHER IMPORTANT CONSIDERATIONS
Site Meters
STEP FIVE – BE PATIENT.
ADVERTISING ON THE INTERNET - PAY FOR INCLUSION
SECOND TIER PPC OPERATORS
OTHER SERVICES


PART II
 The Business Planning and Business Plan Template

SAMPLE DOCUMENTS
RETURN POLICIES AND  SAMPLE PRIVACY STATEMENT

WRITING THE INTERNET BUSINESS PLAN
EXECUTIVE SUMMARY
TABLE OF CONTENTS
SECTION 1. COMPANY DESCRIPTION
COMPANY DESCRIPTION
PURPOSE OF THE BUSINESS.
ACTIVITIES AND RESPONSIBILITIES
MAJOR CUSTOMERS
FUTURE BUSINESS PROFILE
SECTION 2. PRODUCTS
RANGE OF PRODUCTS AND/OR SERVICES
FORMS OF PAYMENT
CATALOGUING OF PRODUCTS
SERVICES, QUOTATIONS AND PAYMENT
GUARANTEES AND WARRANTIES
PREMISES
SECTION 3. THE MARKET
DEFINING THE TARGET MARKET FOR THE BUSINESS
CHARACTERISTICS OF THE TARGET MARKET
Price Sensitivity
How are Your Products Normally Found
How do Your Prospective Customers Currently use the Internet?
What are the Usual Payment Methods?
Where are the Major Costs and Savings?
Are You a Market Leader or Follower?
Product Delivery
Fulfilment
SECTION 4. COMPETITORS
CHARACTERISTICS OF YOUR COMPETITORS
FUTURE COMPETITORS
CATEGORISE YOUR COMPETITORS
SECTION 5. MARKETING AND SALES PLAN
SEARCH ENGINES
Search Engine Strategies
Site Optimisation
Branding and First Impressions
Web Savvy Customers?
Initial Prospect List
Marketing Channels
SECTION 6. RISKS
RISKS INCLUDE:
RISK MITIGATION
SECTION 7. OPERATIONAL PLAN
START WITHIN YOUR LIMITS!
ORDER MANAGEMENT AND FULFILMENT:
CUSTOMER MANAGEMENT
SECTION 8. FINANCIAL PLAN COSTS AND PROJECTIONS
Section 9. Exit Strategy